Colour Theory

Is the theory given that there is a logical harmony to the things people see. In terms of this, the things you see are associated with specific feelings and emotions that resonate with specific colours. It involves the entirety of the colour spectrum, from the Primary Colours: Red, Yellow and Blue. to the Secondary Colours: Orange, Purple and Green. Onto the rest of the spectrum defined as Tertiary Colours. Generally speaking, the more important colours to concentrate on are the Primary and Secondary colours because of their distinct boldness, in terms of analysis the Tertiary colours that are generally defined by their mixture, take on traits from their respective originators and so don’t require too much distinction. Here are a few of the descriptive feelings associated with some of the colours;

Red

  • Danger
  • Romance
  • Anger (Angry Birds, Get it? Get it? …Ok…)
  • Health

Blue

  • Peace
  • Cold
  • Honour
  • Loyalty

Yellow

  • Happiness
  • Optimism
  • Liveliness
  • Warmth

Green

  

  • Neutrality
  • Nature
  • Calm
  • Honesty

Orange

  • Fire

Purple

  • Regality

Research

http://www.colormatters.com/color-and-design/basic-color-theory

http://changingminds.org/disciplines/communication/color_effect.htm

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