For reference, this post will be taking information used in the decision making process used in this previous post: Gaming Company Names
Since last time we’ve decided on taking the name Bizarre Bear Games to continue with in terms of creating a production company. Now for this instance i’m looking at certain typographies to use in a further capacity for a Logo/Branding. The premise of the company name explained in the previous post is to express the ridiculous ideas i come up with. The bear aspect is to personify this concept and bring it into a real life object to be more relatable. With this, we’re looking for typographies that are more ‘bizarre’ in nature but that could resonate with the ‘bear’ aspect additionally.
Updated notion: I was thinking of separating the two words split off to better represent each of the characteristic words.
Beard Rider – Link
Here’s the tested font with the brand name. I went with this on a research aspect because of how relatable with the ‘fuzzy bear’ aspect that could be depicted from the company name. It’s doubtful i’ll use this going forward because of how child-like it could look to an outsider.
Brother Bear – Link
I liked this font in particular because of it’s bold appearance and it’s again related by the bear aspect. Having a bold typeface is generally a good way to get a recognizable brand out there as it brings the appeal factor. I feel like i could use this going forward, but the durability of it in terms of manipulating it for design purposes could pose a problem with it being so thin.
Strange World – Link
I liked this font because of how the typography it fairly strange in it’s letter placing with no letter being at the same height. It’s definitely eye catching and i could see a possibility of using.
In terms of future development, i think i’ll definitely use the Strange World font because of how memorable it is. If i decide that the words need to be sectioned in order to better fulfill the goal of representing the company, i’ll either utilize an illustrated logo of a ‘Bizarre Bear’ or utilize the Brother Bear font in question.